At Mary MacKillop, we developed this logo as a suggested representation of a project idea.
We value Careers Education and Life Long Learning as an empowering focus of the curriculum
This type of project would have a variety of integrated aspects to it
- the students would grow fruit and vegetables
- learn about harvesting and preparing it
- look at ways of packaging the product and experiment with different styles of presentation
- learn about and experience marketing the products
Gardening can be a form of Artistic as well as Natural Scientific Process.
- Preparation of food can be an art form
- Packaging is an art form
- Marketing is an art form and requires a variety of artistic process.
Integration of class activities can have an impact on Careers Education. It represents many Artistic Career Pathways or Artistic aspects of Chosen Career Pathways.
Students can explore many aspects of Personal and Social Development in the context of careers.
We view Career Education as Life’s Career rather than just a work-oriented viewpoint.
Students can explore issues involving
- Ethics – pesticides, water use and its restriction, conservation, recycling and regeneration
- Goal setting, motivation, perseverance, bench marking, evaluation
- Negotiation and people skills
The students may undertake a personal inquiry into career pathways such as
- produce farming
- market gardening
- cooking
- meal presentation
- graphic art including packaging (logos, labelling and signage)
- web design
- marketing and accounting
These days many people telecommute and work from home.
Students are encouraged to be able to develop a wide range of skills and become independent and self-sufficient. Students will need to exercise a wide variety of skills to get their product to the local market. They would also be encouraged to explore the possibility of Global Marketing Online
This would require signage
- for a market stall if local
- and a website if global
- or a synthesis of the two
The students may find the incentive to develop artistic skills so that they can display their stall neatly and attractively.
When devising a marketing strategy the students will need to develop an intuition about concept design. Graphic Organisors can be a helpful tool when they are planning the stages of production and marketing of their product. (See how one is used)
A project like this would allow the Creative Arts Teacher combine Visual Art and Art /Tech in these ways
- Drawing and Painting
- Art Theory
- Personal exploration and inquiry into advertising design example
They would be encouraged to develop their designs in software packages such as
- Photoshop
- Illustrator
- InDesign
- FrontPage
- Flash
Do you have examples where this type of curriculum design has worked in your school?
Would you like to share your ideas? Please chat with us on the discussion boards.
For further resources please surf to:
Jan 12, 2007 How To Write Simple Display Copy Students who are engaged in an Arts Marketing Unit might want to use poerty, jingles, podcasting, rap and mural art to make their displays big, bold and enticing. more...
Jan 12, 2007 How To Make A Label For A Product Artists and Marketers can't always afford expensive colour printing. This alternative suggests students use coloured card with black and white copy with ribbon or raffia more...
